With excitement building ahead of UEFA EURO 2020, which kicks off in Rome on 11 June, the iconic Henri Delauney Trophy is visiting the host cities ahead of the tournament.
Fans are being given the chance to engage in a number of online and digital trophy tour activities, which are being organised by UEFA, its partners and the host cities and available on their respective social media channels.
This trophy tour is a predominantly digitally led activation because of ongoing restrictions, which have been implemented due to the COVID pandemic. Therefore, no onsite activities involving supporters are planned.
A city tour will take place in the host cities, with the trophy being taken to the most iconic and famous sites, including the bridges used for the UEFA EURO 2020 city logos.
Last week, the trophy visited Rome, where it stopped off at the Colosseum and the Terrazza del Pincio and featured UEFA EURO 2000 finalist Demetrio Albertini. The trophy also stopped off in Bucharest on 25 April, along with ambassadors Dorinel Munteanu and Miodrag Belodedici, where it called in at Constitutiei Square, before ending its journey at the National Arena Stadium.
The trophy will now travel to the following cities:
30 April–1 May 2021: Budapest
7-8 May 2021: Baku
11 May 2021: Copenhagen
14-15 May 2021: Amsterdam
22-23 May 2021: Saint Petersburg
28 May 2021: Munich 1-3 June 2021: Glasgow
4-5 June 2021: London
Seville – TBC
For this UEFA EURO 2020 Trophy Tour, Volkswagen has created a unique ID.3 model car, which will transport the trophy around the host cities. The trophy will be displayed in a glass showcase on its roof. Meanwhile, supporters will have the opportunity to take a video with the trophy and create their own personalised digital UEFA EURO 2020 experience, courtesy of TikTok.
The digital entertainment platform is releasing a UEFA EURO 2020 Trophy video filter, which will give fans the chance to share their excitement with friends and other football fans around the globe with just over 40 days to go, until one of the world’s premier football tournaments gets underway.
Former UEFA EURO winners Peter Schmeichel, Brian Laudrup and Flemming Povlsen, UEFA EURO finalist Philipp Lahm as well as UEFA EURO semi-finalist Wesley Sneijder are just some of the ambassadors who have confirmed their participation on legs of the trophy tour. Skillzy, the UEFA EURO 2020 mascot, will also be part of the trophy tour and showcase some freestyle tricks.
The Local Organising Structures will issue further information regarding their specific activities in due course.
More information will also be available via the UEFA EURO 2020 app, which provides unrivalled access to the tournament. This includes daily tips, interactive maps, safety notifications and the UEFA Festival schedule for spectators, as well as in-depth reporting, notifications and stats for every match and team.
Amsterdam, Baku, Bucharest, Budapest, Copenhagen, Glasgow, London, Munich, Rome, Saint Petersburg and Seville will all host matches, with the tournament kicking off in Rome on 11 June and the final taking place in London on 11 July.